Come work with us
Are you an industry thought leader with a strong network in mobile, cloud, or web and the ability to build new business? Fed up with endless meetings, stifling bureaucracy, and caps on your potential? Explore a unique opportunity to drive your own future as Sourcebits Studio Director.
Sourcebits Studios are discrete practice groups with focus in specific areas from Mobile Enterprise Applications to Web Gaming. Each is headed by a highly qualified Studio Director who is responsible for driving their Studio’s projects from initial client engagement to final delivery.
Studio Directors are industry leaders in mobile, cloud, and UX design—from the former CEO of the world’s largest open-source mobile platform, to an Apple Design Award winner.
As a Director you’ll share completely in the success of your studio, and have full authority to run it as your own business unit—with unlimited potential. At the same time, you’ll have access to all of the resources Sourcebits provides as a global company backed by Sequoia Capital and IDG Ventures. Sourcebits gives an unprecedented level of support and trust to Studio Directors, and Directors return that trust by delivering spectacular service and results for their clients.
You’ll work with amazing people throughout the company who care as deeply about the success of your clients’ projects as you do. Because Studios work together, clients have access to the best minds in mobile, web, and cloud development across multiple platforms and disciplines. At the core of Sourcebits Studios you’ll find more than 400 Sourcebits employees, each whom bring their extreme passion and focus to client projects across a wide range of talents and skills.
We’re looking for a few people who share that passion and focus and can back it up with a track record of success. If you think you have what it takes to lead your own Studio, get in touch below to learn more.
Apple CEO TIm Cook flashed some impressive stats at the 2014 WWDC: 75 billion apps downloaded, 1.2 million iOS apps currently in the App Store, and 300,000,000 weekly visitors to the App Store. But these huge numbers can have a downside for developers - how can they stand out and get found by users? As TouchArcade rightly points out, “There are plenty of great apps and games that fail simply because not enough people know that they exist.”
Related and Trending Searches are two new iOS 8 features which aim to address the issue of discoverability in the App Store. With Related Searches, users will see related phrases of their search query, similar to many search engines. Currently iOS 7 only shows users search suggestions while they type in the search field. In iOS 8 they will also see related search terms after completing the search query.
Image courtesy of Mac Stories
The Trending Searches section in iOS 8 will display the most popular keywords of the moment on the App Store, similar to Twitter, Google Trends or the “Trending Now” section on Yahoo search. It shows what’s popular in real-time, making it more current than the App Store chart rankings.
How Will Related & Trending Searches Affect ASO?
One of the most important steps in App Store Optimization is identifying the right keywords for your app. As app marketers can get keyword ideas from related searches and trending keywords, the iOS 8 updates could make this process easier. These features could also greatly improve the visibility of your app, as they’re an additional way for users to find relevant apps.
How will you use these changes in the App Store to update and improve your app? Want to make your app more discoverable and generate more downloads with ASO? Try our ASO e-book.
We’ve recently written about the upcoming iOS 8 changes to support video App Previews, implement Vertical Scrolling and modify Spotlight Search. But there are 3 more App Store updates coming this fall that will have a significant impact on App Store Optimization.
2. Explore Tab
3. Editor’s Choice
2 Screenshots Vs. 1
Currently when users browse the App Store in iOS 7, they only see one screenshot. This has made the first screenshot a critical marketing tool for developers. But with iOS 8 Apple’s adjusting the view to display the first two screenshots for an app. See the example below from Tim Cook’s WWDC 2014 keynote.
How Will 2 Screenshots Affect ASO?
Even with the iOS 8 addition of publishing an optional video App Preview, screenshots will remain critical. App publishers will have to focus on making the top two screenshots their strongest visuals, and clearly display the core functions of the app.
Explore Tab & Editor’s Choice
The current “Near Me” tab on the App Store in iOS 7 will be replaced by an “Explore” tab with the upcoming iOS 8 release. “Explore” will help users quickly browse app categories by combining curated app collections as well as using more specific filters for sub-categories. There will also be a new “Editor’s Choice” option in the search results for apps chosen specially by the editors.
As the Next Web points out, these “Editor’s Choice” apps are highlighted for their excellent quality and/or value, with the goal of streamlining and improving the searcher’s user experience on the App Store.
How Does the Explore Tab & Editor’s Choice Affect ASO?
With the new “Explore” tab, choosing the right category becomes more important to your app’s discoverability. Having your app listed in the right app category - and sub-category (like basketball in the above example) will make it much easier for users to find your app.
If you have questions about these upcoming features and how they will affect your app’s ASO, we’re happy to help. And if you want to know more about the science and art behind ASO, download our 70+ page e-book.
At the 2014 WWDC in San Francisco, Apple unveiled iOS 8 and OS X 10.10 (also known as Yosemite), as well as a new app coding language called Swift. With new-found changes to the App Store user experience, including the introduction of App Preview Videos (which we covered in our last blog post), we’re exploring various elements that will impact App Store Optimization and your marketing efforts.
This week we’re addressing the potential impact of two new App Store features:
2. Vertical Scrolling
Spotlight Search & Vertical Scrolling
To start off, the newly redesigned Spotlight Search in iOS 8 displays more content than ever before and it doesn’t have to be local. For example, iOS 8 Spotlight Search will show you suggested apps instead of just already-installed apps, which was the case with iOS7. Much like Siri, the new Spotlight Search will also pull in results from Wikipedia, the news, or recommend websites. Take a look at this video demo below from Apple Insider for the full picture.
When the App Store updates for iOS 8, Apple will be launching Vertical Scrolling. Users will be able to quickly scroll down through their search results (vs. side to side). They will also see 3 apps in the first view of results. This is a boom for apps in the 2nd and 3rd positions for search results, as iOS 7 only shows the #1 app on the search results page. Users then have to swipe to see more apps, which limits exposure for lower-ranked results.
How Can You Benefit From These Changes?
App store optimization becomes more crucial than ever with the new changes to Spotlight Search and Vertical Scrolling.
TITLE: You app title has more importance than ever thanks to iOS 8’s changes to Spotlight Search. The new Spotlight Search will display apps from the App Store based on the keywords mentioned in the title, making your app’s title, already one of the most important factors in improving your search ranking, even more crucial to discoverability. (For more on optimizing your app title, download our free eBook.)
ICON: Your app icon is the first visual impression of your app to users, and impacts the click-through rate for people to find out more. Since users will see more app results in iOS 8’s vertical scrolling, and they’ll see your app icon during a Spotlight Search, it’s even more imperative that your icon stands out.
SCREENSHOTS: The “hero” screenshot - the first one - also gains more importance with the vertical scrolling update in iOS 8. As app store optimization vendor Sensor Tower points out in a recent article, when people are seeing more results and scrolling faster in the app store, it’s even more essential to have eye-catching screenshots that create “immediate impact” and easy understanding.
When iOS 8 launches this fall, will you be ready? Sourcebits can help.
Looking for custom Mobile, Cloud, or Web development services?
Watch the video.
FROM THE BLOG
Apple CEO TIm Cook flashed some impressive stats at the 2014 WWDC: 75 billion apps downloaded, 1.2 million iOS apps c Read More…